July is typically a slow month for music at retail but WOW has come to the rescue! By leveraging the most popular brand in Christian music, WOW will introduce 12 new and developing artists and provide retail with an effective summer promotion to drive traffic.
The artist/track list feature brand-new artists but also developing artists that consumers may have missed in the last few years including Josh Wilson, MikesChair, Remedy Drive, and newworldson. WOW was built for ‘discovery’ and there’s no better brand to introduce music consumers to new artists because WOW is trusted to bring you the best in Christian music. So, if you need a traffic-driving promotion for the dog days of summer, WOW New & Next is your key to beat the summer retail blues!